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12
FEB 10

Surveys mean exactly what?




Lots of confidence surveys like this one:

http://www.johnwalley.co.nz/files/100211_PMI.pdf

Confidence is a measure of how you feel right now, our own survey often throws up a contrast between these delta questions - how will / how do you feel / think now in comparison to the past or what might be in the future - and the objective sales and employment numbers now in comparison to the same period a year ago.

So you pay your money and take your choice, but in the end the objective comparison has to be the base line and they are lower Dec 09 v Dec 08 and 08 was pretty bad.

The recovery might have started but the NZMEA numbers say not.  See survey at:

http://www.realeconomy.co.nz/53-sales_flatten_out_but_jobs_still_under_threat.aspx


tags: survey, sales, confidence
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