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16
DEC 09

Lies damn lies and surveys




http://jlw.csolutions.co.nz/files/091112_PMI.pdf

Can’t think why anyone looks at this stuff, let alone take any notice of it. There is no measurement of sales only feelings referenced off feelings and index calculations that really mean bugger all in the real world, might make sense in Wellington CBD.

The NZMEA survey at least looks a real sales and they are way back and with the dollar where it is dollars to margin are terminal.

http://www.mea.org.nz/documents/674-nzmea_business_survey_september_2009.pdf

No recovery at in sight.


 


tags: surveys, confidence, sales
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